Direct Mailing in Bulk

Direct Mail Management software makes it easy to personalize, automate and deliver measurable results from your direct mail campaigns. We combine turnkey automation with dynamic HTML templates to make on-demand targeted mailings as simple as sending email. The result is a powerful tool that saves marketers hours of work and delivers higher ROI for their direct marketing campaigns. With the new generation of automated direct mail , you can integrate your offline and digital marketing channels in a way that was never possible before. Whether you use a CRM or marketing automation platform like HubSpot, Salesforce, Keap/Infusionsoft or ActiveCampaign to trigger your direct mailers or you set up your own custom APIs, the modern technology allows you to leverage your existing marketing tech infrastructure and keep data consistent. When paired with your CRM or Marketing Automation platforms you can create an automated, omnichannel marketing program that combines both physical and digital mar

Whether it’s for lead generation, retention, or to promote new services or products, a robust digital marketing campaign can boost your direct mail response rates. But treating digital and direct mail as separate initiatives can make it difficult to coordinate messaging and create a consistent, integrated strategy that produces the best results. One way to avoid this pitfall is to integrate your marketing channels upstream during the planning process. By getting your teams together to discuss their goals and objectives, you can ensure that they’re working toward the same end goal—instead of attempting to reach the same audience with disjointed efforts. For example, you can use social media to send branded content or promotions to your followers in the ZIP Code(tm) locations you want to target. Then, you can use the analytics from these campaigns to narrow down your mailing list for your direct mail campaign. Another way to integrate your digital and physical marketing efforts is to inc

Whether you are sending a monthly newsletter to your customers or 500 direct mail marketing letters to potential new clients, bulk mailing can save you money. But it’s important to know what you are getting into and how to avoid any pitfalls. Bulk Mail Rates The United States Postal Service defines bulk mail as "quantities of commercial first-class and advertising mail prepared for mailing at reduced rates." You must have a permit to qualify, though you can pay with pre-canceled stamps, a postage meter, or a permit imprint. Non-profit organizations can also qualify for discounted bulk mail rates by applying at the Business Mail Center and paying a one-time fee of $200. To take advantage of bulk mail rates , your mailings must be consistent in size and weight. They must also be bundled together into groups that can be easily sorted by zip code. This sorting process is called presorting, and it’s how the USPS gives bulk discounts to its customers. In addition, it’s crucial to h

The Postal Service has a number of restrictions for mailings to qualify as bulk mail. First, the total number of pieces in a mailing must be at least 200 (or 50 pounds). Each individual piece in the mailing must weigh less than 16 ounces and have its own unique address. No international mail can be included in a bulk mailing. Also, the mailing must be metered or have a block indicating postage paid printed on it. The blocks may be printed, glued or stamped. The indicia must be positioned at the top of the front side of the mailing. It is important that departments take care in designing their mailings to be sure they meet the postal requirements for bulk mail, as it can often save them a lot of money in postage. Mail Services will review all bulk mail materials for compliance with postal regulations before the mailings are sent to be mailed. Another way to save on postage is to use Every Door Direct Mail (EDDM). EDDM is a relatively new method of sending marketing mail directly to res