Why Use Direct Mail API to Automate Your Mailing Campaigns?

There's something about receiving a physical piece of mail that excites consumers. Whether it's an invitation to a wedding, a holiday card from a friend, or a promotional offer for a product, receiving personalized tangible mail makes people feel valued and can create a memorable experience with your brand.


For marketers, using direct mail as a part of an automated marketing workflow is key to maximizing ROI and reducing time spent on planning and execution. By integrating direct mail automation with your CRM and marketing automation platforms, you can leverage the power of both offline and digital marketing to fuel powerful omnichannel campaigns that drive real results.

With direct mail API, it's possible to set up a one-time campaign that will automatically send out postcards or other types of direct mail in the future. All you need to do is connect your direct mail vendor via API so that your website (if you're targeting visitors) or your CRM (if you're targeting customers or prospects) can tell the printing company what to print and who to send it to. Once that information is pushed to the printing company, your team can just sit back and let the process run on autopilot.

For example, NoonBrew, an organic iced tea brand that earned a 70% ROI on its last direct mail campaign, used a postcard to target current customers who hadn't ordered in more than 60 days. To execute this campaign, NoonBrew connected its database with a direct mail platform via API, which then sent the postcard to anyone who met the criteria.

Comments

Post a Comment

Popular posts from this blog

What You Need to Know About Bulk Mail Rates

Image
Whether you are sending a monthly newsletter to your customers or 500 direct mail marketing letters to potential new clients, bulk mailing can save you money. But it’s important to know what you are getting into and how to avoid any pitfalls. Bulk Mail Rates The United States Postal Service defines bulk mail as "quantities of commercial first-class and advertising mail prepared for mailing at reduced rates." You must have a permit to qualify, though you can pay with pre-canceled stamps, a postage meter, or a permit imprint. Non-profit organizations can also qualify for discounted bulk mail rates by applying at the Business Mail Center and paying a one-time fee of $200. To take advantage of bulk mail rates , your mailings must be consistent in size and weight. They must also be bundled together into groups that can be easily sorted by zip code. This sorting process is called presorting, and it’s how the USPS gives bulk discounts to its customers. In addition, it’s crucial to h
Read more

Direct Mail Management Software - How to Integrate Your Offline and Digital Marketing Channels

Image
Direct Mail Management software makes it easy to personalize, automate and deliver measurable results from your direct mail campaigns. We combine turnkey automation with dynamic HTML templates to make on-demand targeted mailings as simple as sending email. The result is a powerful tool that saves marketers hours of work and delivers higher ROI for their direct marketing campaigns. With the new generation of automated direct mail , you can integrate your offline and digital marketing channels in a way that was never possible before. Whether you use a CRM or marketing automation platform like HubSpot, Salesforce, Keap/Infusionsoft or ActiveCampaign to trigger your direct mailers or you set up your own custom APIs, the modern technology allows you to leverage your existing marketing tech infrastructure and keep data consistent. When paired with your CRM or Marketing Automation platforms you can create an automated, omnichannel marketing program that combines both physical and digital mar
Read more