What You Need to Know About Bulk Mail Rates

Whether you are sending a monthly newsletter to your customers or 500 direct mail marketing letters to potential new clients, bulk mailing can save you money. But it’s important to know what you are getting into and how to avoid any pitfalls.


Bulk Mail Rates

The United States Postal Service defines bulk mail as "quantities of commercial first-class and advertising mail prepared for mailing at reduced rates." You must have a permit to qualify, though you can pay with pre-canceled stamps, a postage meter, or a permit imprint. Non-profit organizations can also qualify for discounted bulk mail rates by applying at the Business Mail Center and paying a one-time fee of $200.

To take advantage of bulk mail rates, your mailings must be consistent in size and weight. They must also be bundled together into groups that can be easily sorted by zip code. This sorting process is called presorting, and it’s how the USPS gives bulk discounts to its customers. In addition, it’s crucial to have accurate and up-to-date mailing lists in order to minimize wastage and costs associated with undeliverable or returned pieces.

To prepare your shipments, you will need software that presorts your mailings into separate groups by zip codes and then prints Intelligent Mail Barcodes (IMBs). You’ll also need USPS mailing sacks and, for parcels, rubber bands. If you need assistance with this process, consider a full-service mailing house. They can handle anything from a couple hundred to over a million pieces per year, helping you make meaningful connections with your audience at a fraction of the cost.

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