Direct Mail Management Software - How to Integrate Your Offline and Digital Marketing Channels

Direct Mail Management software makes it easy to personalize, automate and deliver measurable results from your direct mail campaigns. We combine turnkey automation with dynamic HTML templates to make on-demand targeted mailings as simple as sending email.


The result is a powerful tool that saves marketers hours of work and delivers higher ROI for their direct marketing campaigns. With the new generation of automated direct mail, you can integrate your offline and digital marketing channels in a way that was never possible before. Whether you use a CRM or marketing automation platform like HubSpot, Salesforce, Keap/Infusionsoft or ActiveCampaign to trigger your direct mailers or you set up your own custom APIs, the modern technology allows you to leverage your existing marketing tech infrastructure and keep data consistent.

When paired with your CRM or Marketing Automation platforms you can create an automated, omnichannel marketing program that combines both physical and digital marketing messages in one. This type of campaign can be as simple as a “welcome to the family” postcard that sends to all newly converted leads or a coupon offer with a code that is automatically added to your customer database based on an action like abandoning a shopping cart or signing up for a newsletter.

Using this type of automation, you can ensure that your customers receive just-in-time messaging to build loyalty and generate revenue. In the case of B2B marketing, this can include a variety of different tactics including account-based marketing where you target key members of a buying committee to keep them top-of-mind during sales conversations or integrating your direct mail with your omnichannel cadence software so that every time a new lead is sent from the CRM system an email and direct mail is automatically sent.

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