Combine Your Online and Direct Mail Marketing Strategies

Whether it’s for lead generation, retention, or to promote new services or products, a robust digital marketing campaign can boost your direct mail response rates. But treating digital and direct mail as separate initiatives can make it difficult to coordinate messaging and create a consistent, integrated strategy that produces the best results.


One way to avoid this pitfall is to integrate your marketing channels upstream during the planning process. By getting your teams together to discuss their goals and objectives, you can ensure that they’re working toward the same end goal—instead of attempting to reach the same audience with disjointed efforts.

For example, you can use social media to send branded content or promotions to your followers in the ZIP Code(tm) locations you want to target. Then, you can use the analytics from these campaigns to narrow down your mailing list for your direct mail campaign.

Another way to integrate your digital and physical marketing efforts is to incorporate a call to action in your printed material that drives the recipient online. This can be done by including a QR code or URL, and it’s an effective way to entice your audience to visit your website and follow through on your offer.

You can also use targeted Facebook ads to retarget consumers who have visited your website but didn’t purchase or sign up. This strategy can elevate your brand above your competitors and connect you with prospective customers who were initially interested but didn’t take action.

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